Insights

Practical writing on websites, conversion, email, ecommerce, ads, and Amazon growth.

Published 3/25/2026 · 9 min read

How to Choose an Ecommerce Platform

Shopify vs WooCommerce vs custom — choose based on catalog complexity, team, and growth roadmap.

Published 3/18/2026 · 8 min read

Welcome, abandon, and replenishment flows that turn store traffic into repeat purchases.

Published 3/10/2026 · 7 min read

A practical checklist to improve website conversion: clarity, speed, trust, CTAs, and measurement.

Published 3/1/2026 · 7 min read

A practical checklist to grow Amazon sales: listings, Sponsored Ads, measurement, inventory, and weekly operating rhythm.

Published 2/18/2026 · 6 min read

Signs you have outgrown DIY Amazon management and should bring in a growth agent for ads, listings, and operations.

Published 2/5/2026 · 9 min read

A practical framework to control Amazon ACOS without killing growth: targets, structure, negatives, and listing CVR.

Published 1/22/2026 · 8 min read

Avoid the PPC mistakes that inflate ACOS: weak structure, no negatives, chasing broad match, and ignoring contribution margin.

Published 1/15/2026 · 7 min read

The real reasons Amazon sales drop — ads efficiency, listing conversion, inventory, and competition — and how to diagnose them.

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