Website Conversion Rate Checklist

Conversion is not a single button color. It is clarity, speed, trust, and a measured funnel.

Fix the offer first

If visitors do not understand what you sell in five seconds, ads and SEO will underperform.

Checklist

• [ ] Hero promise is specific and benefit-led
• [ ] Primary CTA is visible above the fold
• [ ] Social proof near the first decision point
• [ ] Mobile checkout / form friction removed
• [ ] Page speed and Core Web Vitals are healthy
• [ ] Analytics events map to real business actions

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